Privacy Policy

Last Updated: 15/08/2025

1. Introduction

Boye Digital ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.boyedigital.com.ng, use our services, or interact with us.

Contact Information:

2. Information We Collect

Personal Information

We may collect the following types of personal information:

Contact Information:

  • Name

  • Email address

  • Phone number

  • Business name and address

  • WhatsApp contact details

Business Information:

  • Industry type

  • Business goals and objectives

  • Marketing challenges and needs

  • Budget information

  • Target audience details

Website Usage Data:

  • IP address

  • Browser type and version

  • Pages visited and time spent

  • Referral sources

  • Device information

  • Cookies and similar tracking technologies

Information from Third Parties

When providing Facebook and Instagram advertising services, we may access:

  • Facebook/Instagram account information (with your permission)

  • Ad performance data and analytics

  • Customer interaction data from your social media accounts

3. How We Collect Information

We collect information through:

  • Direct communication (calls, emails, contact forms)

  • Our website and contact forms

  • Service delivery and client consultations

  • Facebook Business Manager and Instagram Business tools

  • Cookies and analytics tools

  • Free consultation bookings

4. How We Use Your Information

We use your information to:

Service Delivery:

  • Implement our 10-step BOYE Digital Growth Engine

  • Create and manage Facebook and Instagram advertising campaigns

  • Develop customer avatars and marketing strategies

  • Build and optimize sales funnels

  • Provide transparent reporting and ROI analysis

Communication:

  • Respond to inquiries and provide customer support

  • Send service updates and campaign reports

  • Provide consultation and strategic advice

  • Share relevant marketing insights and tips

Business Operations:

  • Process payments and manage billing

  • Maintain client relationships

  • Improve our services and website

  • Comply with legal obligations

Marketing (with consent):

  • Send newsletters and promotional materials

  • Share case studies and success stories (anonymized)

  • Conduct market research and surveys

5. Legal Basis for Processing (GDPR Compliance)

We process your personal data based on:

  • Consent: When you agree to receive marketing communications

  • Contract: To fulfill our service agreements with you

  • Legitimate Interest: To improve our services and communicate about your projects

  • Legal Obligation: To comply with applicable laws and regulations

6. Data Sharing and Disclosure

We may share your information with:

Service Providers:

  • Facebook/Meta for advertising services

  • Payment processors for billing

  • Analytics providers (Google Analytics, etc.)

  • Communication tools (email services, CRM systems)

Legal Requirements:

  • When required by law or legal process

  • To protect our rights and prevent fraud

  • In connection with business transfers or acquisitions

With Your Consent:

  • Third-party integrations you approve

  • Case study publications (with anonymization)

We do not sell your personal information to third parties.

7. Data Security

We implement appropriate security measures including:

  • SSL encryption for data transmission

  • Secure server infrastructure

  • Access controls and authentication

  • Regular security assessments

  • Staff training on data protection

However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your information for:

  • Active clients: Duration of service relationship plus 7 years for business records

  • Prospects: 3 years from last contact

  • Marketing data: Until you opt-out or withdraw consent

  • Legal compliance: As required by Nigerian law

9. Your Rights

You have the right to:

  • Access: Request copies of your personal data

  • Correction: Update or correct inaccurate information

  • Deletion: Request deletion of your data (subject to legal requirements)

  • Portability: Receive your data in a structured format

  • Opt-out: Unsubscribe from marketing communications

  • Withdraw consent: For processing based on consent

To exercise these rights, contact us at support@boyedigital.com.

10. Cookies and Tracking

Our website uses cookies to:

  • Ensure proper website functionality

  • Analyze website usage and performance

  • Personalize your experience

  • Deliver targeted advertising

You can control cookies through your browser settings, but some website features may not function properly if disabled.

11. Third-Party Services

Our services integrate with:

  • Facebook/Meta Business Tools: Subject to Facebook's privacy policies

  • Google Analytics: Subject to Google's privacy policies

  • WhatsApp Business: Subject to WhatsApp's privacy policies

We recommend reviewing the privacy policies of these third-party services.

12. International Data Transfers

If we transfer your data outside Nigeria, we ensure appropriate safeguards are in place, including:

  • Adequacy decisions by relevant authorities

  • Standard contractual clauses

  • Certification schemes and codes of conduct

13. Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information promptly.

14. Changes to Privacy Policy

We may update this Privacy Policy periodically. We will:

  • Post the updated policy on our website

  • Notify clients of material changes via email

  • Update the "Last Updated" date at the top

15. Complaints and Contact

If you have concerns about our privacy practices:

Contact us directly:

Regulatory authorities: You may also contact relevant data protection authorities if you believe your rights have been violated.

16. Specific Service Disclosures

Facebook and Instagram Advertising:

  • We access your social media accounts with explicit permission

  • Ad spend and performance data are processed for optimization

  • Campaign data is retained for reporting and future strategy

BOYE Digital Growth Engine:

  • Comprehensive business analysis requires detailed information sharing

  • Strategy documents may contain sensitive business information

  • Results tracking involves ongoing data collection and analysis

Acknowledgment: By using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.